Introduction
Enhancing User Journey’s for Digital News & Content Publishers
Digital news Publishers have been figuring out ways to monetise their content, and an important step towards this journey is to know your users. Publishers face the challenges of driving user traffic, engaging users, and driving user registration, leading to effective monetisation.
Transforming anonymous users into registered readers is a journey requiring strategic nudges, clear value demonstration, and frictionless processes. By aligning global best practices with local nuances, digital news publishers can foster a loyal, engaged, and monetisable user base.
This white paper explores the user journey from anonymous browsing to becoming a registered user and emphasises best practices and global trends. Many of these registered users can lead to effective monetisation, both with subscription and advertisement revenue. It draws on experiences from publishers and provides actionable insights.
