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About the tool

LogAna is a data-driven analytics and engagement framework designed for the digital media industry, helping publishers understand and grow their user base. Providing actionable insights into user behaviour, content performance, and monetization strategies.

Developed by Suventure, LogAna goes beyond traditional analytics tools by offering custom dashboards, detailed user segmentation, and actionable recommendations to help publishers make informed decisions. This helps media companies increase engagement, drive subscriptions, and maximize revenue through smarter content and audience strategies.

Identity Management

Login module (Passwordless, SSO).

Offering secure user authentication through OTP-based login and Single Sign-On (SSO) for seamless access. It enables first-party data collection (name, email, demographics) stored in publisher-owned repositories. Additionally, it builds detailed user profiles to track behaviour and engagement.

Monetization

Plans, Coupons and Payment gateways.

Supports standard subscription plans along with seasonal campaigns and special offers to boost engagement. It enables partnerships with associated brands for expanded reach. Additionally, it integrates payment gateways for seamless transactions.

Engagement and Analytics

Users, Content, Consumption, Engagement.

Identifies and ranks active users, top-performing articles, authors, and categories using engagement metrics and dashboards. It leverages event tracking, data collection, and warehousing to provide actionable insights. The platform enables data visualization for better audience and content analysis. Seamlessly integrating various analytics platforms for your business.

Access Control and Personalization

Gated access to Premium content, Offers and Personalization.

Encourages anonymous users to sign up without payment commitments by offering value-driven incentives. It leverages premium content to drive logins and engagement. Additionally, it ensures secure access to associated brands/products based on provisioning.

Gain real-time insights

Easily analyze your data and simplify strategic decision-making with custom dashboards. Run reports, create summaries, track progress, and get a high-level overview of your entire organization.

View data your way

Build the reporting tools you need for your business with customizable no-code dashboards. Add widgets such as charts and timeline to help further visualize your data and stay up-to-date on progress and results.

FEATURES

Categorize your Users

Configure and categorize different users based on frequency, loyalty, consumption and engagement.

Top-Performing Articles

Identify articles that drive the most engagement and attract new audiences.

Effective Authors

Recognize authors whose content resonates well with readers.

Successful Categories

Determine which content categories attract the most interest.

Underperforming Areas

Highlight articles, authors, categories, and users that need improvement.

Premium content leveraging

Optimize high-performing content to drive subscriptions and increase user retention.

Subscription and Monetization

Implement paywalls, metered access, and exclusive content strategies to maximize revenue from engaged users.

Leverage Data Driven Insights For Your Media Business

Find out how LogAna solves your subscription and monetisation challenges.

Schedule a Demo Call

Leading Indian Publisher

CASE STUDY

Suventure team supported a leading Indian publisher with the development of contribution and subscription modules and Annual S&M

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OTT

CASE STUDY

India’s one of largest Media, OTT, Digital TV company.

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News Publisher

CASE STUDY

Suventure team supported a Mumbai-based financial news publisher with an annual development & support project.

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