Introduction
What does the Digital Media Industry consist of?
The digital media industry is dynamic and multi-faceted, comprising a myriad of content types and platforms. There are digital news publishers, like The New York Times and BuzzFeed, that report news directly online. Over-the-top (OTT) platforms stream video content directly to viewers, like Netflix and Disney Plus. There are social media giants enabling user interaction and content sharing, like Facebook and TikTok. Thus, digital advertising is the one that runs revenue through Google Ads. Furthermore, music streaming, eBooks with a range of podcasts, and online learning platforms further augment this digital cause. Interactive media, digital art, live streaming, and mobile applications make the landscape vibrant, so digital media has been made a part of modern living.
