In addition to empowering customers with information, digital businesses are more and more facilitating business transactions. Earlier large businesses often pointed customers to channel partners’ web sites and the actual business transaction would be conducted by dealers or agents. The new players often challengers to the traditional business started introducing online transactions that became their differentiator.  Mainstream traditional players were eventually forced embrace online transactions. There is still significant portion of business that is conducted offline, however the digital enabled business is experiencing higher growth.

Humans have been consuming goods and services from the early days of human existence. From stone-age tools to modern-day tools like smartphones, humans have been using tools to enrich human life, to make life better and comfortable. Digital is the new tool in an insatiable journey of human evolution to constantly strive for making life better, easier, and more comfortable. Businesses are using digital to acquire new customers, engage with customers in new ways, transact business, stay more relevant to their customers, ensure customer satisfaction, and even stay ahead of competition. What is Digital?  Digital is a consumer experience on what a consumer is interested in seeking, learning, playing, working, transacting, and consuming essentially enabled by online world. The products and services consumed can be both online or offline