🧾 About the Client
The client is a fast-scaling Indian D2C seafood brand specializing in fresh fish and exotic seafood delivery. With operations across metro cities, the brand is known for quality assurance, hygienic packaging, and a robust cold chain network. Seeking aggressive digital expansion, they aimed to make their mobile app the core of their customer engagement strategy.
🏢 Industry
- E-commerce
- FoodTech
- Online Grocery & Seafood Retail
- D2C (Direct-to-Consumer)
🚀 Project Title
Mobile App Marketing & User Growth Strategy
🔍 Scope of the Project
- Boost app visibility, installs, and conversions
- Reduce CAC (Customer Acquisition Cost) and CPI (Cost per Install)
- Improve DAUs (Daily Active Users) and LTV (Lifetime Value)
- Increase repeat purchase rate
- Enhance app retention via CRM and referral loops
- Execute localized campaigns in metro and Tier-1 cities
⚠️ Key Challenges
| Challenge | Description |
| 📉 Low App Contribution | Only 18% of monthly orders came from the mobile app |
| 💸 High CAC & CPI | CPI was ₹78; CPA exceeded ₹310 – unsustainable at scale |
| 🔁 Weak Retention | Only 21% of first-time users returned within 45 days |
| 📣 Low Local Awareness | Needed city-specific messaging for Bengaluru, Pune, Hyderabad & more |
💡 Solutions Delivered
✅ 1. Full-Funnel Mobile Growth Strategy
- Mapped the user journey: impression → install → sign-up → order → reorder
- Audience segmented by income, region, cuisine, and past fish-buying behavior
- Created micro funnels for each stage using Google UAC and Facebook SDK
📈 2. ROI-Focused Performance Marketing
- Ran over 150 creative variants A/B tested on Google, Meta, and YouTube
- Highlighted “Fresh Catch,” “Traceable Sourcing,” and “Free Home Delivery”
- Reduced CPI by 38% (₹78 ➝ ₹48) and CPA by 27% (₹310 ➝ ₹219)
🔁 3. Retargeting & Loyalty Push
- Cart abandonment & lapsed user journeys via MoEngage/WebEngage
- Referral campaign: “Refer & Earn ₹100 Fresh Credits” → 17% referral lift
- Loyalty nudges: weekend fish deals, flash sale alerts, and push notifications based on local availability
📣 4. Hyperlocal Influencer & Content Campaigns
- Regional influencer partnerships (Instagram Reels, YouTube Shorts)
- Content in 5 languages tailored to foodies in Bengaluru, Mumbai, Kolkata, Hyderabad, and Pune
- SEO blogs ranked for “Best Fish for Indian Families” & “Seafood Benefits for Kids”
🧪 Tech Stack Used
| Category | Tools & Tech |
| Ad Platforms | Google UAC, Meta Ads Manager, YouTube Ads |
| CRM & Retargeting | MoEngage, WebEngage, Firebase Cloud Messaging, OneSignal |
| Attribution & Analytics | Appsflyer, Facebook SDK, Google Analytics, Branch.io |
| Mobile App Dev | Kotlin (Android), Swift (iOS), Firebase Remote Config, A/B Testing |
| SEO | SEMrush, Ahrefs, Google Search Console |
🤝 Suventure’s Role as Strategic Partner
Suventure was the end-to-end mobile growth enabler, responsible for:
- 🔹 App Store Optimization (ASO) — Meta-rich titles, visuals, and keyword tagging
- 🔹 Performance Media Management — Multi-platform targeting, bid optimization
- 🔹 Retention Frameworks — Lifecycle push, in-app messages, referral gamification
- 🔹 Daily Dashboards — Real-time monitoring of ROAS, CAC, DAUs, installs
- 🔹 Conversion Optimization — App onboarding redesign and first-order discounts
📈 Results Achieved (in 90 Days)
| KPI | Outcome |
| 📲 App Installs | 52,360 new installs (Android + iOS) |
| 📉 CPI | ₹48 (↓38% from ₹78) |
| 💰 CAC | ₹219 (↓27% from ₹310) |
| 🔁 Repeat Orders | 2.5X increase in repeat user purchases |
| 📈 Revenue via App | 41% QoQ growth in app-based revenue |
| ⭐ App Store Ratings | Improved from 3.8★ to 4.6★ |
| 🌍 City Expansion | Added 7 new cities including Kochi, Bhubaneswar, and Ahmedabad |
| 📊 Monthly Revenue | Up 23%; app now drives 44% of total monthly orders (vs 18% before) |
💬 Client Testimonial
“Suventure brought in the digital expertise we lacked. From creative media planning to retargeting and CRM, their strategies delivered fast and tangible results. They not only scaled our installs but improved customer loyalty and transaction volume significantly. We now rely on our mobile app as the primary driver of growth.”
— Head of Growth Marketing, [Confidential D2C Seafood Brand]