About the Client
The company is a next-generation digital media house known for its progressive and mobile-first news coverage in English and Hindi. It operates across web and mobile platforms, publishing stories that drive high engagement and awareness on social, political, and trending topics.
Industry
Digital Media & Publishing
Project Title
Front-End Modernization and CMS Feature Enhancements for a Digital News Platform
Scope
- Development of new features for mobile app and CMS
- UI/UX revamp for increased engagement and retention
- Execution of mobile app marketing and engagement campaigns
- Full website redesign using modular, responsive architecture
- Page speed optimization and SEO enhancements to meet Core Web Vitals
Challenges
- Redundant front-end code base made updates inefficient and scalability difficult
- Mobile site had poor page load speed, affecting ad viewability and SEO
- Rigid CMS templates and UI limited ability to launch new features
- Struggled with low app engagement and download volume
Solutions
- Developed interactive features within the mobile app and CMS, including deeper content navigation
- Executed complete UI/UX modernization leveraging Atomic Design Framework for modular components
- Ran targeted app campaigns and ASO efforts that led to over 100K+ downloads
- Implemented Firebase Analytics to track user behavior and optimize content delivery
- Refactored front-end code and enhanced SEO structure for better ad monetization and visibility
Tech Stacks Used
- Frontend: React.js, HTML5, CSS3
- CMS: Quintype Malibu Framework
- Analytics & Marketing: Firebase Analytics, App Store Optimization (ASO), Campaign Manager
- Design: Atomic Design Principles
- Testing & Deployment: Lighthouse, Core Web Vitals Tools, GTmetrix
Suventure’s Role as Strategic Partner
✅ ADM
✅ Professional Services
✅ Analytics
- Led the full UI/UX revamp including mobile-first design and responsive optimization
- Developed CMS-integrated features with performance benchmarking
- Executed app marketing strategies and tracked campaign success via analytics tools
- Conducted independent performance validation using Core Web Vitals
- Ensured scalability, SEO readiness, and ad monetization performance through structured engineering
Results Achieved
- 📱 100K+ app downloads within the first marketing cycle
- ⏱️ 42% increase in average session duration on mobile devices
- 📈 38% growth in ad impressions due to improved layout and loading speed
- 🚀 60% faster page load speeds achieved across platforms
- 🔍 30% SEO visibility improvement driven by modular code and performance tuning
Testimonial
“Suventure brought agility and innovation to our content delivery engine. Their UI and app optimization efforts made a measurable difference to our engagement and ad monetization.”
— Head of Digital Experience, News Media Platform